Shell Goes Downtown To Celebrate Title Sponsorship Renewal At Malaysia MotogpTM
Energy company signs contract extension with Dorna Sports until 2020 as Ducati Team riders wow local mechanics in Kuala Lumpur
Shell marked its 125-year anniversary in Malaysia by announcing an exciting new agreement with Dorna Sports to continue its title sponsorship of the Shell Malaysia Motorcycle Grand Prix for four more years.
Held at Sepang International Circuit, it is the perfect venue for Shell to strengthen its relationship with MotoGP in which it also boasts a successful Technical Partnership with Ducati Corse, whose riders headed downtown to celebrate the announcement in Kuala Lumpur.
Andrea Dovizioso and Andrea Iannone met mechanics from eight lucky workshops on Jalan Sentul – a street popular with bikers across the city – as the riders spent time at each business to chat with owners and pose for photographs.
Alongside Ducati Corse Sporting Director Paolo Ciabatti, both riders also handed over gifts as a gesture of appreciation for recommending the Shell Advance range of premium motorcycle engine oils, which are the leading brand in Malaysia.
Releasing the news of its continued support for the Malaysian race ahead of the latest instalment, the announcement reaffirms Shell’s commitment to motorsport and the Asian region.
Carol Chen, General Manager – Consumer Lubricants, Shell, said: “We are very excited to continue the title sponsorship of the Shell Malaysia Motorcycle Grand Prix until 2020. Shell technologies in MotoGP are tested at the pinnacle of motorcycle technology and we are able to bring these learnings to brands like Shell Advance and Shell V-Power as a result. This latest agreement also shows our commitment to Malaysia as part of our 125 years of heritage in the country and we are therefore really excited about the future of this latest motorsport partnership.”
Pau Serracanta, Managing Director, Commercial Area, Dorna Sports, said: “I’m delighted to welcome Shell back as title sponsor of the Malaysian GP and extend our relationship for four more years. The MotoGP weekend at Sepang is always a special and incredible celebration of two-wheeled motorsport and to see a global giant such as Shell return as title sponsor is fantastic for Shell, MotoGP and Dorna Sports.”
For more information on the latest Shell Advance products, please go to www.shell.com.my/advance.
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NOTES TO EDITORS:
Shell’s Technical Partnership with Ducati Corse began in 1999 when Shell supported Ducati in the Superbike World ChampionshipTM. In 2003, the multiple title-winning collaboration began contesting the MotoGP World Championship together. The partnership has since gone on to become one of the strongest and most successful within the motorcycle world, having collected six World Superbike Riders’ Titles and nine Manufacturers’ Titles, along with a clean sweep of the MotoGP Riders’, Teams’ and Constructors’ World Championship titles in 2007.
In 2013, Shell extended its Technical Partnership to include Pramac Racing. This followed the announcement that the Pramac squad would become an official Ducati factory-supported team.
Shell’s involvement in premier class motorcycle racing has helped develop the Shell Advance oil and Shell V-Power fuel for the road, so that bikers all over the world can benefit from the cutting-edge technology developed on the track. In fact, Ducati also chooses Shell Advance oils and Shell V-Power fuel as the first fill for every Ducati leaving the factory in Bologna, Italy.
This transfer of knowledge gained from the track to Shell’s products for the road, is central to the Technical Partnership with Ducati, as MotoGP provides the most extreme test bed for Shell’s products.
Scientists from Shell’s Technology Centre in Hamburg, Germany, regularly visit the Ducati factory in Bologna and are closely engaged with Ducati engineers to ensure that the Shell Advance race oils and Shell V-Power race fuels are optimised to power and protect the Ducati engines in MotoGP. A rigorous testing programme runs all year round, with samples from the races analysed back at the Shell laboratories to ensure constant development and performance. The fuels and oils developed must not only meet the sporting regulations, but match the exacting requirements of the Ducati MotoGP Team itself.
Ducati Corse and its Technical Partner, Shell, undertake extensive and rigorous testing of the bespoke Shell Advance formulations to gain a detailed understanding of the Desmosedici GP engine’s frictional characteristics and lubrication requirements. This enables the companies to develop the hardware and oil in order to achieve maximum benefit – unlocking valuable performance whilst maintaining durability.
Alongside the continued demands for greater power and performance, increased fuel economy has become a major requirement within MotoGP. Shell works with Ducati and employs a wide range of testing techniques to understand the fuelling demands and combustion characteristics of the Desmosedici engine and strives for the optimum balance between power and fuel economy.